Hammad Abid (Instructor)

Hammad Abid is an accomplished SEO expert with a track record of delivering measurable results for his clients. With 4 years of experience working with a wide range of websites, he has a deep understanding of the latest SEO best practices and trends. He provides comprehensive SEO services, including on-page optimization, link building, and keyword research, in helping businesses boost their online visibility and attract more qualified leads.

In addition to his expertise in general SEO, Hammad is also a seasoned pro in local SEO. He knows how to optimize websites for local search engines and directories to help businesses reach customers in their specific geographic areas. He understands the importance of local SEO for small and medium-sized businesses, and he’s passionate about helping them succeed online.

As a marketing consultant, Hammad is committed to providing affordable and effective SEO solutions that deliver real results.

Course Description:

This intensive 3-month course is designed to equip students with a deep understanding of key digital marketing concepts, strategies, and tools. Through a combination of theoretical knowledge and practical hands-on exercises, students will gain proficiency in SEO, content marketing, digital marketing, and digital marketing data analytics. By the end of the course, students will be capable of creating effective digital marketing campaigns and analyzing their performance using data-driven insights.

Week 1: Introduction and Basic Concepts

Class 1:

Introduction to SEO:

  • Overview of SEO
  • Importance of SEO in digital marketing
  • Key concepts and terminology

Class 2:

Search Engines and How They Work:

  • How search engines index and rank websites
  • Google’s ranking algorithm
  • Key updates in search engine algorithms

Class 3:

Keyword Research I:

  • Introduction to keywords
  • Importance of keyword research
  • Tools for keyword research

Class 4:

Keyword Research II:

  • Long-tail vs short-tail keywords
  • Analyzing keyword competition
  • Creating a keyword strategy
Week 2: On-Page SEO

Class 5:

On-Page SEO Basics:

  • Title tags and meta descriptions
  • Header tags (H1, H2, H3, etc.)
  • URL structure and best practices

Class 6:

Content Optimization I:

  • Importance of high-quality content
  • Writing SEO-friendly content
  • Using keywords effectively

Class 7:

Content Optimization II:

  • Optimizing images and multimedia content
  • Internal linking strategies
  • Content updates and freshness

Class 8:

Technical SEO Basics:

  • Website speed and performance
  • Mobile-friendliness and responsive design
  • HTTPS and site security
Week 3: Off-Page SEO and Advanced Techniques

Class 9:

Off-Page SEO Basics:

  • Introduction to backlinks
  • Importance of link building
  • Strategies for acquiring quality backlink

Class 10:

Link Building Techniques:

  • Guest blogging
  • Broken link building
  • Social media and link sharing

Class 11:

Local SEO:

  • Importance of local SEO
  • Google My Business
  • Local citations and reviews

Class 12:

Advanced Technical SEO:

  • Structured data and schema markup
  • XML sitemaps
  • Canonical tags and duplicate content
Week 4: Analytics, Tools, and Trends

Class 13:

SEO Analytics and Reporting:

  • Introduction to Google Analytics
  • Tracking SEO performance
  • Key metrics and KPIs

Class 14:

SEO Tools and Software:

  • Overview of popular SEO tools (e.g., SEMrush, Ahrefs, Moz)
  • Using tools for keyword research, backlink analysis, and site audits
  • Choosing the right tools for your needs

Class 15:

SEO Trends and Future Outlook:

  • search optimization
  • AI and machine learning in SEO
  • Emerging trends in SEO

Class 16:

Review and Strategy Development:

  • Review of key concepts
  • Creating an SEO strategy
  • Course wrap-up and next steps for continued learning

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2018

Achiever of the year Award

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Outstanding Tutor Silver Award

We Teach the Following Skills

Updated Learning Services

Introduction and Basic Concepts

On-Page SEO

Off-Page SEO and Advanced Techniques

Analytics, Tools, and Trends

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