Hammad Abid (Instructor)

Hammad Abid is an accomplished SEO expert with a track record of delivering measurable results for his clients. With 4 years of experience working with a wide range of websites, he has a deep understanding of the latest SEO best practices and trends. He provides comprehensive SEO services, including on-page optimization, link building, and keyword research, in helping businesses boost their online visibility and attract more qualified leads.

In addition to his expertise in general SEO, Hammad is also a seasoned pro in local SEO. He knows how to optimize websites for local search engines and directories to help businesses reach customers in their specific geographic areas. He understands the importance of local SEO for small and medium-sized businesses, and he’s passionate about helping them succeed online.

As a marketing consultant, Hammad is committed to providing affordable and effective SEO solutions that deliver real results.

Course Description:

This intensive 3-month course is designed to equip students with a deep understanding of key digital marketing concepts, strategies, and tools. Through a combination of theoretical knowledge and practical hands-on exercises, students will gain proficiency in SEO, content marketing, digital marketing, and digital marketing data analytics. By the end of the course, students will be capable of creating effective digital marketing campaigns and analyzing their performance using data-driven insights.

Week 1: Introduction and Basics of Google Ads

Class 1:

Introduction to Google Ads:

  • Overview of Google Ads
  • Importance of Google Ads in digital marketing
  • Key concepts and terminology

Class 2:

Google Ads Account Setup:

  • Creating a Google Ads account
  • Account structure: campaigns, ad groups, ads
  • Navigating the Google Ads interface

Class 3:

Understanding Google Ads Campaign Types:

  • Search Network campaigns
  • Display Network campaigns
  • Video campaigns, Shopping campaigns, and App campaigns
Week 2: Keyword Research and Ad Creation

Class 4:

 Keyword Research I:

  • Importance of keywords in Google Ads
  • Using the Google Keyword Planner
  • Selecting relevant keywords

Class 5:

Keyword Research II:

  • Understanding match types (broad, phrase, exact)
  • Negative keywords
  • Organizing keywords into ad groups

Class 6:

Creating Effective Ad Copy:

  • Writing compelling ad headlines and descriptions
  • Best practices for ad copy
  • Using ad extensions (sitelink, callout, structured snippet)

Class 6:

Creating Effective Ad Copy:

  • Writing compelling ad headlines and descriptions
  • Best practices for ad copy
  • Using ad extensions (sitelink, callout, structured snippet)
Week 3: Campaign Setup and Optimization

Class 7:

Setting Up Search Campaigns:

  • Configuring campaign settings (location, language, bidding)
  • Ad group creation
  • Ad creation and ad extensions

Class 8:

Setting Up Display Campaigns:

  • Targeting options (demographics, interests, placements)
  • Ad formats for display campaigns
  • Creating and uploading display ads

Class 9:

Budgeting and Bidding Strategies:

  • Setting a budget for campaigns
  • Understanding bidding strategies (CPC, CPA, ROAS)
  • Adjusting bids based on performance
Week 4: Performance Measurement and Advanced Techniques

Class 12:

Advanced Strategies and Future Trends:

  • Remarketing strategies
  • Using automation and smart bidding
  • Emerging trends in Google Ads
  • Course wrap-up and next steps for continued learning

Class 11:

Measuring Campaign Performance I:

  • Key performance indicators (KPIs)
  • Using Google Ads reporting tools
  • Analyzing campaign data

Class 10:

Measuring Campaign Performance II:

  • Conversion tracking setup
  • Understanding attribution models
  • Optimizing campaigns based on performance data

Our Top Students

Best Pick of Students 2018-19

Zahid

Ahan

Tariq

Most Awarded & Creative in Discipline

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Top Ranked Students are from here

Students we tutored excelled the best in Exams

Summer Joinee

Best Creative Excellence Award

2018

Achiever of the year Award

Institution

Outstanding Tutor Silver Award

We Teach the Following Skills

Updated Learning Services

Introduction and Basics of Google Ads

Keyword Research and Ad Creation

Campaign Setup and Optimization

Performance Measurement and Advanced Techniques

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