Available @ 0324-5222170
Hira Irfan (Instructor)
Unlock the art of persuasive writing with Hira Irfan’s comprehensive Copywriting course. Designed for aspiring copywriters, marketing professionals, and business owners, this course offers a deep dive into the principles, techniques, and strategies that make for compelling copy. Whether you’re writing for websites, social media, emails, or advertisements, you’ll learn how to craft messages that resonate with your audience and drive action.
What You’ll Learn:
- Understanding Copywriting Fundamentals: Grasp the core principles that define successful copy, including tone, voice, and audience targeting.
- Crafting Persuasive Messages: Learn the psychology behind persuasive writing and how to apply it to various formats like headlines, product descriptions, and calls to action.
- SEO Copywriting: Discover how to write copy that ranks well on search engines while still engaging readers.
- Brand Storytelling: Master the art of telling your brand’s story in a way that connects with your audience on a deeper level.
- Copy for Different Platforms: Explore the nuances of writing for different mediums, from social media to landing pages, and understand what works best where.
- Real-World Applications: Work on practical assignments and projects that simulate real-world copywriting scenarios, with personalized feedback from Hira.
By the end of this course, you’ll have a solid foundation in copywriting and the skills to create compelling, effective copy that stands out in a crowded marketplace.
Who Should Enroll:
- Aspiring copywriters looking to build a strong foundation in the field
- Marketing professionals aiming to enhance their writing skills
- Entrepreneurs and small business owners who want to improve their brand messaging
- Anyone interested in learning how to write persuasively for any medium
Course Objective:
Understand the fundamentals of copywriting and its importance in marketing and communication. Develop skills in writing compelling and persuasive copy for various platforms. Learn to tailor copy to different audiences and mediums. Build a portfolio of copywriting samples for professional use.
Week 1: Introduction to Copywriting
Session 1: What is Copywriting?
– Definition and importance of copywriting
– Copywriting vs. content writing
– Overview of different types of copy (e.g., ads, sales pages, emails, social media)
Session 2: The Psychology of Persuasion
– Understanding consumer behavior
– Emotional triggers and their role in copywriting
– Introduction to persuasion techniques (e.g., scarcity, authority, social proof)
Week 2: The Foundations of Effective Copy
Session 3: Understanding the Target Audience
– Researching and identifying your audience
– Creating customer personas
– Writing copy that resonates with specific demographics
Session 4: Crafting Powerful Headlines
– The importance of a strong headline
– Different headline formulas and when to use them
– Hands-on practice: Writing headlines for different scenarios
Week 3: Copywriting for Different Mediums
Session 5: Writing for Websites and Landing Pages
– Key elements of website copy
– Creating a user journey through copy
– Best practices for landing page copy
Session 6: Copywriting for Social Media
– Writing for different social media platforms (Facebook, Instagram, Twitter, LinkedIn)
– Creating engaging and shareable content
– Strategies for writing short-form copy
Week 4: Copywriting for Advertising
Session 7: Writing Compelling Ad Copy
– The structure of effective ad copy
– Tips for writing for different types of ads (print, digital, PPC)
– Analyzing successful ad campaigns
Session 8: A/B Testing and Optimization
– Introduction to A/B testing in copywriting
– How to test headlines, CTAs, and body copy
– Interpreting test results to optimize copy
Week 5: Long-Form Copywriting
Session 9: Writing Sales Pages and Product Descriptions
– Key components of a high-converting sales page
– Techniques for writing persuasive product descriptions
– Case studies of successful sales pages
Session 10: Email Copywriting
– Writing effective email subject lines
– Crafting emails that convert (promotional, transactional, nurture emails)
– Building and maintaining an email list
Week 6: Storytelling in Copywriting
Session 11: The Power of Storytelling
– Why storytelling works in copywriting
– Elements of a compelling story
– Writing brand stories that connect with audiences
Session 12: Case Studies and Testimonials
– Writing and using case studies effectively
– Crafting powerful testimonials
– How to incorporate social proof into your copy
Week 7: Advanced Copywriting Techniques
Session 13: Copywriting Formulas and Frameworks
– Introduction to popular copywriting frameworks (AIDA, PAS, FAB)
– When and how to use these frameworks
– Practical exercises in applying these frameworks
Session 14: SEO Copywriting
– Basics of SEO and its importance in copywriting
– Writing copy that is both user-friendly and SEO-friendly
– Keyword research and placement
Week 8: Portfolio Development and Career Tips
Session 15: Building a Copywriting Portfolio
– Selecting and presenting your best work
– Creating an online portfolio
– Tips for freelancing and finding copywriting jobs
Session 16: Final Project and Review
– Students present their copywriting projects (website, ad campaign, etc.)
– Peer and instructor feedback
– Final review and course wrap-up
Our Top Students
Best Pick of Students 2018-19
Most Awarded & Creative in Discipline
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Top Ranked Students are from here
Students we tutored excelled the best in Exams
Summer Joinee
Best Creative Excellence Award
2018
Achiever of the year Award
Institution
Outstanding Tutor Silver Award
We Teach the Following Skills
Updated Learning Services
Introduction to Copywriting
The Foundations of Effective Copy
Copywriting for Different Mediums
Copywriting for Advertising
