Available @ 0324-5222170
Hammad Abid (Instructor)
Hammad Abid is an accomplished SEO expert with a track record of delivering measurable results for his clients. With 4 years of experience working with a wide range of websites, he has a deep understanding of the latest SEO best practices and trends. He provides comprehensive SEO services, including on-page optimization, link building, and keyword research, in helping businesses boost their online visibility and attract more qualified leads.
In addition to his expertise in general SEO, Hammad is also a seasoned pro in local SEO. He knows how to optimize websites for local search engines and directories to help businesses reach customers in their specific geographic areas. He understands the importance of local SEO for small and medium-sized businesses, and he’s passionate about helping them succeed online.
As a marketing consultant, Hammad is committed to providing affordable and effective SEO solutions that deliver real results.
Course Description:
This intensive 3-month course is designed to equip students with a deep understanding of key digital marketing concepts, strategies, and tools. Through a combination of theoretical knowledge and practical hands-on exercises, students will gain proficiency in SEO, content marketing, digital marketing, and digital marketing data analytics. By the end of the course, students will be capable of creating effective digital marketing campaigns and analyzing their performance using data-driven insights.
Week 1-2: Introduction to Digital Marketing
week: 1
➔ Class 1: Introduction to Digital Marketing and Course Overview
➔ Class 2: Fundamentals of Marketing in the Digital Age
➔ Class 3: Understanding the Digital Marketing Landscape
➔ Class 4: Importance of Digital Marketing Strategy
Week 2:
➔ Class 1: Building an Effective Online Presence
➔ Class 2: Introduction to SEO (Search Engine Optimization)
➔ Class 3: On-Page SEO: Optimizing Content and HTML
➔ Class 4: Off-Page SEO: Link Building and Authority
Week 3-4: Content Marketing
Week 3:
➔ Class 1: The Role of Content Marketing in Digital Strategy
➔ Class 2: Crafting Compelling and Relevant Content
➔ Class 3: Content Distribution Channels and Strategies
➔ Class 4: Measuring Content Marketing Success
Week 4:
➔ Class 1: Introduction to Copywriting for Digital Marketing
➔ Class 2: Visual Content and Multimedia in Marketing
➔ Class 3: Storytelling and Engaging Narratives
➔ Class 4: Guest Speaker: Successful Content Marketer
Week 5-6: Digital Marketing Channels
Week 5:
➔ Class 1: Social Media Marketing: Strategies and Platforms
➔ Class 2: Email Marketing: Building Effective Campaigns
➔ Class 3: Pay-Per-Click (PPC) Advertising: Google Ads
➔ Class 4: Display and Banner Advertising
Week 6:
➔ Class 1: Video Marketing: YouTube and Beyond
➔ Class 2: Influencer Marketing: Leveraging Industry Voices
➔ Class 3: Affiliate Marketing: Earning Through Partnerships
➔ Class 4: Workshop: Creating a Digital Marketing Campaign
Week 7-8: SEO Strategies
Week 7:
➔ Class 1: Advanced Keyword Research and Analysis
➔ Class 2: Technical SEO: Site Structure and Performance
➔ Class 3: Local SEO and Google My Business
➔ Class 4: Voice Search Optimization
Week 8:
➔ Class 1: Mobile SEO: Optimization for Mobile Devices
➔ Class 2: SEO for E-Commerce Websites
➔ Class 3: Algorithm Updates and SEO Adaptation
➔ Class 4: Workshop: SEO Audit and Recommendations
Week 9-10: Digital Marketing Data Analytics – Part 1
Week 9:
➔ Class 1: Introduction to Digital Marketing Analytics
➔ Class 2: Setting Up Google Analytics for Campaign Tracking
➔ Class 3: Understanding Website Metrics and KPIs
➔ Class 4: Data Interpretation and Reporting
Week 10:
➔ Class 1: Conversion Rate Optimization (CRO)
➔ Class 2: A/B Testing and Experimentation
➔ Class 3: Customer Journey Mapping
➔ Class 4: Workshop: Analyzing Campaign Performance
Week 11-12: Digital Marketing Data Analytics – Part 2
Week 11:
➔ Class 1: Introduction to Data Visualization Tools
➔ Class 2: Social Media Analytics and Insights
➔ Class 3: Email Campaign Analytics
➔ Class 4: Measuring ROI and Attribution Modeling
Week 12:
➔ Class 1: Marketing Automation and Analytics
➔ Class 2: Creating Dashboards for Marketing Reporting
➔ Class 3: Finalizing and Presenting Digital Marketing Analytics Project
➔ Class 4: Course Review and Q&A
Our Top Students
Best Pick of Students 2018-19
Most Awarded & Creative in Discipline
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
Top Ranked Students are from here
Students we tutored excelled the best in Exams
Summer Joinee
Best Creative Excellence Award
2018
Achiever of the year Award
Institution
Outstanding Tutor Silver Award
We Teach the Following Skills
Updated Learning Services
Introduction to Digital Marketing
Content Marketing
Digital Marketing Channels
SEO Strategies
